29 Video Lessons
Companion Guide
Downloadable Items
Certificate of Completion
Position your business with a clear message, so journalists & influencers know what & why to write about you.
Create a media kit that makes it easy for journalists & influencers to find key facts about you.
Identify the journalists & influencers who will want to write about you & your brand.
Define a 'hook' and write press releases that makes you newsworthy.
Get your press releases and stories seen in the deluge of jounalist & influencer requests.
Plan your publicity schedule and automate wherever possible to save time.
Dawn Anderson has 30 years of Marketing & Publicity Experience and have helps hundreds of business.
This is exactly what will be covered in this course
Lesson 1: Prepare to Get the Publicity to Dominate Your Marketplace
You'll identify why publicity is important for your small businesses and how you can uncover your current public image, so you can effectively manage your brand reputation.
Lesson 2: How to Position Your Business
You'll write a positioning statement to describe your product or service and how it meets the needs of your target customer, so you can quickly express how you stand out in your market.
Lesson 3: How to Position Your Business in the Media
You'll learn how to quickly express how you differentiate yourself from your competition in the marketplace.
Lesson 1: Gather the Information for Your Media Kit
You 'll learn all of the elements needed for an effective media kit.
Lesson 2: Designing and Publishing Your Media Kit
You’ll get the 411 needed to make an eye-catching media kit ready for your audience and the journalist to consume.
Lesson 1: Identify the Who and the When
You'll learn how to compile details of the most relevant media people who you should contact and when you should get in touch.
Lesson 2: Use Sources to Find Journalists and Influencers
You will learn about sources that make it easier to find journalists and influencers that you can reach out to.
Lesson 1: Grabbing Attention with a Great Headline
You’ll learn how to identify your unique hook so that you can use it to attract publicity.
Lesson 2: Tying Your Story into A Relevant Newsworthy Topic
You’ll learn how to lead with a strong first paragraph and pull your reader through your story until the end.
Lesson 3: Why Should Your Audience Care About This Story?
You’ll learn how to align your story with readers' core interests so they will want to take look at what you have to offer.
Lesson 4: How to Succinctly Write Your Story!
You’ll learn how to write a press release that is engaging and communicates your story efficiently.
Lesson 5: What’s Your Call to Action for the Reader?
You’ll learn how to develop a call to action so that your reader will know how to connect with you.
Lesson 1: Create Your Curated Media List
You’ll learn how to choose the most effective methods to contact journalists and influencers and get your news stories in front of them in a way that makes your story stand out from all the other requests journalists get daily.
Lesson 2: Maximizing Multimedia in Your Press Release
You’ll learn what types of multimedia you can use to enhance your press release.
Lesson 1: Plan Your Year Ahead
You’ll learn how to develop a comprehensive marketing communication & publicity plan for the year ahead which can be implemented by you or your team to save time and resources.
Lesson 2: Automate and Delegate To Save Time
You’ll learn how to install tools and delegate tasks to automate and streamline your efforts so that you can save time.
Lesson 1: Becoming An Efficient Speaker in Media Interviews
You’ll learn how you can confidently and successfully give an interview to any local or national broadcast, print or digital media outlet.
Lesson 2: Performing Well in High Stakes Media Settings
You’ll learn how to quell anxiety and assert your authority in tough media situations.
Lesson 3: How to Assert Yourself and Remain Likeable
You’ll learn keys to delivering your story in passionate manner while keeping your audience engaged.
Lesson 4: Delivering Powerful and Concise Talking Points
You’ll learn keys to developing core messages about you and your business that resonate with clients and customers.
Lesson 5: Conveying Conviction and Empathy
You’ll learn how to get people to care about the story you’re trying to tell, via effective emotional communication strategies.
Lesson 6: How Not To Get Thrown Off Your Message by Journalist
Many times, journalists will ask questions a certain way to get the answers they want. You’ll learn how to stay on message no matter what they ask you, to get the responses you want to give.
Lesson 7: Creating Pre-Planned Sound Bytes
A great sound-byte can make a local story go national! You’ll learn how to create interesting sound bytes that generate media coverage.
Lesson 1: Outcomes of Every Media Interview
You’ll learn how to ensure the media coverage you want for your and your business, by preparing for any possible media outcome in advance.
Lesson 2: Checklist to Refine Your Brand Assets
You’ll review and refine your brand assets to get even better results from your publicity activities.
Lesson 3: Ideas on Multiple Streams of Income
You’ll get ideas on how to develop multiple streams of income for increased revenue and profits.
Lesson 4: Take Action
You’ll learn how to plan future action steps so you can achieve your marketing, publicity, and your financial goals.
Resources & Bonuses
You will get resources and bonuses that will make your life easier, save you time, and explode your business.
One on One Support (1 hour Zoom Meeting)
You will get a one on one, one hour support session that will help you take your business to the next level.
Introduction to User Experience Design
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Introduction to User Experience Design
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Introduction to User Experience Design
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Introduction to User Experience Design
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Introduction to User Experience Design
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Introduction to User Experience Design
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Earned media includes anything where you or your brand is talked about or mentioned by a third party, such as:
Articles in print magazines, newspapers, and journals Digital articles and blog posts, Digital TV or TV news segmentsTweets & social media posts Guest appearances on webinars, podcasts, and live streamsInclusion in a list of experts or thought leaders...anywhere people are saying good things about YOU!
Entrepreneur
Should have a desktop computer, laptop, tablet or a mobile device
Should have access to internet via WiFi or Mobile data
Should allow access to the computer to download files
Here's what other students are raving about the course
"This is a testimonial by the user that explains the great things about the product or service and how it has practically helped them to grow to make more sales and grow their business in unexpectedly short amount of time."
"This is a testimonial by the user that explains the great things about the product or service and how it has practically helped them to grow to make more sales and grow their business in unexpectedly short amount of time."
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"This is a testimonial by the user that explains the great things about the product or service and how it has practically helped them to grow to make more sales and grow their business in unexpectedly short amount of time."
The Number #1 Marketing & Publicity Trainings of 2023
